ABOUT US

ROOTS was founded in 2024 with a vision to promote sustainability, community empowerment, and economic development for underserved communities in South Africa. Inspired by the Ithemba Labantu Hope Network, we are committed to creating opportunities that strengthen individuals, families, and communities.

Our mission is to help bridge economic gaps through accessible community initiatives, wealth-building opportunities, educational programmes, and practical support tailored for individuals, families, and small businesses. We believe in creating opportunities that encourage self-reliance, entrepreneurship, collaboration, and long-term community growth.

At ROOTS, we are committed to empowerment, community development, inclusion, and innovation. Our values of integrity, inclusivity, and collaboration guide us in building stronger, more resilient communities and creating a more sustainable future.

Join ROOTS today — where community meets opportunity.

Community Cooperative vs Traditional Model

COOPERATIVE MODEL

Designed to benefit communities, including underserved and rural communities
Promotes equal participation and inclusion
Community-focused and people-driven
Members have a voice in how the organisation is governed
Leadership can be elected by members
Focused on shared growth, empowerment, and community development
Encourages collaboration and collective economic participation

TRADITIONAL MODEL

Often structured around privately owned organisations
Decision-making is generally led by owners, shareholders, or appointed management
Primarily commercially driven
Services and opportunities may be structured according to individual or market needs
Focuses on organisational growth and financial performance
Customers or users generally have limited influence over organisational governance

WHY ROOTS?

Imagine ROOTS as a thriving tree, with each branch representing a vital pillar of growth, empowerment, and community development.

Each branch symbolizes the opportunities we create through education, skills development, entrepreneurship, community initiatives, and pathways toward greater economic participation. As a community-focused organisation, we believe that when individuals are empowered, families and communities become stronger.

When you become part of ROOTS, you join a growing community built on collaboration, shared opportunities, and collective progress. Together, we encourage self-reliance, support local enterprise, strengthen communities, and create a foundation for sustainable growth that can benefit future generations.

Empower yourself. Strengthen your community.
Grow with ROOTS.

A Vibrant gold leaf with its veins in the shape of a Question Mark

ROOTS FOCUS AREAS

Community Inclusion

Creating accessible opportunities for individuals, families, entrepreneurs, and communities that have traditionally faced barriers to participation and development.

Community Development

Strengthening local communities through education, skills development, entrepreneurship, community projects, and initiatives that encourage self-reliance and sustainable growth.

Economic Empowerment

Supporting small businesses, entrepreneurs, and individuals in underserved communities through business development, mentorship, skills-building programmes, and opportunities for economic participation.

Democratic Participation

As a community-focused organisation, ROOTS promotes transparency, accountability, collaboration, and meaningful participation. We believe communities should have a voice in initiatives that affect their future.

Blue Economy Initiatives

Creating sustainable economic opportunities through projects that encourage entrepreneurship, skills development, environmental responsibility, job creation, and active community participation.

Innovative Project Viability Calculator

ROOTS aims to provide innovative tools that help individuals, entrepreneurs, and community organisations evaluate the feasibility, potential, and sustainability of proposed projects.

Dedicated Community Growth Divisions

Specialised divisions focused on reducing unemployment, supporting local businesses, developing skills, encouraging entrepreneurship, and fostering greater economic self-sufficiency within communities.

Independent & Sustainable Partnerships

ROOTS seeks to collaborate with non-governmental organisations, community organisations, businesses, and other partners to support sustainable development initiatives while maintaining a strong community-first approach.

Join ROOTS today — where empowerment, innovation, and community-driven development shape a better future.

How It works..

Members: Individuals who join ROOTS become valued members of a growing community focused on empowerment, participation, and sustainable development.
Community Participation: Members have the opportunity to participate in ROOTS initiatives, contribute ideas, and support projects that create meaningful opportunities within their communities.
Programmes & Opportunities: ROOTS develops initiatives designed to support individuals, families, entrepreneurs, and small businesses through education, skills development, entrepreneurship, community projects, and sustainable development programmes.
Decision-Making: ROOTS promotes transparent and democratic participation, ensuring that members have a meaningful voice in community initiatives and organisational development.
Community Growth: Together, members contribute to building stronger communities, creating opportunities, encouraging entrepreneurship, and developing sustainable solutions for the future.

Become a ROOTS Member Today — Grow With Your Community.

Apply for shares

What are the Share amounts and costs?

R500.00 = 10 Shares
R2 500.00 = 50 Shares
R5 000.00 = 100 Shares

By doing so, you'll be the first to know about:

Our products, updates and announcements
New projects and initiatives
Shareholder meetings and events

Apply for Shares

Banking Details

FNB ACCOUNT
Name : ROOTS FINANCIAL SERVICES
Account Number : 63109982305
Reference : Your Id Number

Fourways Branch Universal Branch Code

Swift Code: FIRNZAJJ

Reference:
Please include your ID number in the reference field to ensure seamless transactions

By including your ID number in the reference field, we can quickly identify and process your transactions, ensuring that your contributions are acknowledged.

Kindly email your proof of payment to: documentation@rootsfsc.co.za

Physical Address :
Shop 1 Cedar Road
Witkoppen
Sandton
2055

If you have any questions, feel free to reach out on email: documentation@rootsfsc.co.za or join our WhatsApp and Facebook Community Groups on the links below:

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ROOTS